RDS Library & Archives

Agarwal, Pragya

Sway : unravelling unconscious bias / Pragya Agarwal. - 448 pages ; 23 cm - Bloomsbury sigma series . - Bloomsbury sigma series. .

Includes bibliographical references and index.

The phrase 'unconscious bias' has entered common parlance, but there are still so many myths around it. For the first time, behavioural scientist, activist and writer Pragya Agarwal unravels the way our implicit or 'unintentional' biases affect the way we communicate and perceive the world, and how they affect our decision-making, even in life-and-death situations. Throughout, Pragya answers questions such as: do the roots of prejudice lie in our evolutionary past? What happens in our brains when our biases are activated? How has bias affected technology? If we don't know about it, are we really responsible for it? Can we ever get rid of unconscious bias completely? At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are, it is crucial that we understand why we act the way we do. Sway will open your eyes to your own biases in a scientific and non-judgmental way and equip you with the tools to address them.

9781472971357 1472971353 1472971345 9781472971340


GBC016508 bnb

019700423 Uk


BF575.P9 / A33 2020


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