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Machine, platform, crowd : harnessing our digital future / Andrew McAfee & Erik Brynjolfsson.

By: Contributor(s): Publication details: New York ; London : W.W. Norton & Company, 2017.Edition: First editionDescription: 402 p. ; ill., 24 cmISBN:
  • 9780393254297 : (hbk)
Subject(s): DDC classification:
  • 303.483 23
Summary: We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. (Copac)
List(s) this item appears in: New acquisitions 2017
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Loanable Book Library General Collection 303.483 MCA (Browse shelf(Opens below)) Available 000413125

Includes bibliographical references and index.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. (Copac)

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