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The four : the hidden DNA of Amazon, Apple, Facebook and Google / Scott Galloway.

By: Galloway, Scott, 1964-.
Publisher: London : Bantam Press, 2017Description: viii, 310 pages : illustrations ; 24 cm.ISBN: 9780593077894; 9780593077900.Subject(s): Apple Computer, Inc | Amazon.com (Firm) | Google (Firm) | Facebook (Firm) | Computer industry | Success in businessAdditional physical formats: ebook version :: No titleDDC classification: 338.47004 Also issued online.Summary: Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success an insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or Boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race t become the world's first trillion-dollar company, can anyone challenge them?
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Item type Current location Collection Call number Status Date due Barcode
Loanable Book Library
General Collection 338.47004 GAL (Browse shelf) Available 000417863

Includes bibliographical references and index.

Amazon, Apple, Facebook and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success an insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or Boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race t become the world's first trillion-dollar company, can anyone challenge them?

Also issued online.

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