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We first : how brands and consumers use social media to build a better world / Simon Mainwaring.

By: Mainwaring, Simon, 1967-.
Publisher: New York : Palgrave Macmillan, 2011Description: vi, 250 p. ; 25 cm.ISBN: 9780230110267 : (hbk.).Subject(s): Social responsibility of business | Capitalism | Branding (Marketing) | Internet marketingDDC classification: 658.8
Contents:
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
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Loanable Book Library
General Collection 658.8 MAI (Browse shelf) Available 000447699

Includes bibliographical references (p. [233]-244) and index.

Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.

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