RDS Library & Archives

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How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Publication details: Boston, Mass. : Harvard Business School Press, 2004
Availability: Items available for loan: Library (1)Collection, call number: General Collection 658.827 HOL.

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The post-truth business : how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey. by
Edition: 1st edition
Publisher: New York : Kogan Page Ltd, [2018]
Availability: Items available for loan: Library (1)Collection, call number: General Collection 658.827 PIL.
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We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
Publication details: New York : Palgrave Macmillan, 2011
Availability: Items available for loan: Library (1)Collection, call number: General Collection 658.8 MAI.

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