Advertisement design / by R. P. Gossop.
Series: Universal art seriesPublication details: London : Chapman and Hall, ltd, 1927.Description: xxxiii, 253 p. : col. front., illus., plates (part col.) ; 24 cmSubject(s): DDC classification:- 23 740
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Non-Loanable Book | Library | Reserve | 740 GOS (Browse shelf(Opens below)) | Not for loan | 000442778 |
Includes index.
Universal art series edited by F. Marriott.
List of illustrations.
Introduction -- Acknowledgments -- 1. Tools of the trade -- 2. Sources of inspiration -- 3. Vitality -- 4. Twenty-one years ago -- 5. Press advertisements -- 6. On the "Lay-out" of press advertisements -- 7. The design of full-page advertisements -- 8. Of pages, plain and coloured -- 9. The design of packages -- 10. Landscape in posters -- 11. Maps -- 12. Exhibitions of posters -- 13. The advertising of exhibitions and entertainments -- 14. Symbolism in advertising -- 15. Still-life -- 16. Lettering -- 17. On the use of lettering and type in advertisements -- 18. The treatment of natural form -- 19. Decoration in advertisements -- 20. The figure in advertising -- 21. The public taste.
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